Hi my name is Jon McKenney and welcome to “Beyond The Hook.” A hook sometimes called a riff is a repeatable phrase or melody that draws you in and hooks you. I am an English major, and I am working as an intern, here at WMPG, that requires a writing component and my first assignment is to hit the ground running and produce a colucast or a (column /podcast). The beauty of the job is: I can write about a topic that I am passionate about so I will be forcing you to listen to my opinion. If you don’t like it or disagree or on the off chance that you do agree let me know.